About Us

Walleye Nation Creations started the same way many great fishing stories do—on the water, chasing bites, and wishing for better tools to get the job done. What began as a personal passion for designing lures in the garage in 2016 quickly grew into a mission to help anglers of all skill levels put more fish in the boat.

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We’re fishermen first. We’ve spent years testing and fishing baits in all conditions, tweaking designs at the workbench late at night, and listening to what other anglers needed but couldn’t find. Every lure we create comes from those experiences and moments where something didn’t work, and we believed we could build something that would.

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That’s why our products aren’t just “made.” They’re built with intention. From the way each bait tracks in the water to the hooks we choose and the finishes we paint, every detail reflects our desire to give anglers confidence with every cast.

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Walleye Nation Creations is still driven by that same mindset today. Stay honest, stay innovative, and stay connected to the community that supports us. Whether you’re a seasoned tournament angler or someone heading out for a morning bite with family, we want our lures to help you create the same memories that inspired this company in the first place.

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We’re proud of what we build, grateful for the anglers who trust us, and excited to keep pushing forward one lure, one idea, and one great day on the water at a time.

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Thank you for all the support,

Walleye Nation Creations